Communication.

Every communication does have/must have purpose. It need not be and most of the time it is not true. Communication is always made, taking in to account the target group-may be audience , viewer or reader based on form of communication.

Fame of communication depends on its effectiveness on target rather than its intrinsic truth fullness. In this sense "Geeta" had (has) a objective to prepare Arjuna (common man) for War(life).What is said in Geeta may or may not be true, but its greatness rest on the fact that it changed the mind of Arjuna and effectively changes mind of many many of modern Arjuna. The same can be said about advice of parent to children, scolding of superior to junior and astrologer's predictions. Stated word need not be true but they intend to have desired effect.

If we wish to observe how the communication is based on targeted group, just read the Mumbai News papers in Marathi, Hindi and English, there comments on marathi/ non-marathi issue is meant for there own readers and obviously different. In Mumbai no one dare say that how is that Mumbikar going to USA help built economy there, but Bihari coming to Mumbai destroys Mumbai, as there is no audience for this communication / logic in city. In this sence even celebrities comments are also based on there own target group. The marathi celebrities, which are not dependent on marathi population for their greatness/fame, speak in favour of Mumbai for all. These are Sachin Tendulakar, Asha Bhosle etc. In sixties and seventies, our leaders while addressing Indian population used to tell control population and said development will follow. The same leaders while seeking development assistance at international forum used to say, please donate and help, development will control population. The different position taken by experts ( coming from urban-middle class and addressing their own group) in TV talks on LPG subsidy as against fertilizer subsidy is worth watching.

The position taken by different group/ country to resolve issue can reflect their own position as compared to opponent party. India( strong) states that all issues with Pakistan be resolved with bilateral talks only, while till recently India (weak) took position that to resolve issues with USA talks must be held at international forum. With India's position improving, only recently India has started engaging USA and other strong countries bilaterally. Domestically for the same reason on Ram Mandir issue, Muslim is ready to accept Court verdict while Hindu says it is question of faith and can not be decided by court.

Another form of communication is awards and honours (basically these are reactions) and reaction to other person's qualities. Every individual/ group judges others and makes comment based on own expectations, profit and loss etc. After India opened market for foreigners in 1991 onwards, I observed sudden increase in number of Indian girls winning miss world/ miss universe awards and so on, in short span of 5-6 years.( prior to this probably in 40 years there was only one winner. To say correctly, A Roy became second miss world after a gap of 28 years, and thereafter in seven years we saw four winners ). One reason may be world cosmetic industry's eagerness to enter Indian market and promote there own product by focusing health and buety. Similarly, without undermining the qualities of Manmohan Singh, the honour praise etc received by him is mostly coming from the advocates of free enterprise. These advocates may be capitalist countries or our own chamber of commerce etc, who are benefited by his policies.

Still more dangerous communication is in the form of what is good and what is bad.These are used to modify behaviour of person for the so called good of society. It is in the form of, glorifying the acts that are, against human nature, and what human being will generally hesitate to act upon. In old days worshiping "Sati" comes under this category. Dying for nation is called "Martyrdom". Taking oath of celibacy "Diksha or Nun ship" at early age is similarly glorified in every religion. Saving the "Girl Child" is good. same is with, honouring the highest tax payer. Example can be multiplied in hundreds. What is not noticed by common man is that these good things are not followed by the preachers of these good things. Thus no one from rich/leader family goes for martyrdom or accepting celibacy. All these are reserved for poor and uneducated persons.

There are communication for which there is no proof but there is no opposition for these communication in the group. Thus all human, believe, human life is most valuable and higher form of life (Hindus feel it is due to Punya karma and very rare). But the way humans are easily replicating and others are becoming rare (like panda or Tiger), we may have to revise our opinion. Also, it has side effect of looking down other form of life and generated ego which is destroying other form of life. If we could say all form of life are equal and needs in /by nature, we may have different attitude. Our Prime Minister proclaims that world is appreceating India's growth but apprehends/ fears China's growth (any basis or independent voting ? NO.) Similarly, all Indians are unanimous that Indian Culture and Tradition is great( Though it has so many short comings, which can be subject matter of separate blogg).

One more form of communication is made on fallacy of logic. It is like saying "Sun rises in the sky" , but fact is sun neither rises nor sets. Now a days most common is "Save the Earth". The fact is that earth is not in any way affected by 1-2 degree rise and fall of temperature, (it has survived more severe variation in temperatures) what will be affected is human life, so slogan should be "Save ourselves". Similarly many a times philosopher/ writer propagate new theories to advance there own cause. For example, when Samarth Ramdas started preaching/ writing in Prakrit Marathi, he said "Knowledge is Knowledge ", it should be accepted in any language.

Last but not the least, who speak truth and who communicate lie. It is geenrally believed or said that common people speak lie, and higher authority speak truth. But this is far from truth. The fact is that higher the desire to have communication intended effect higher is the chance of communication being lie. All advertiseemnts come in to this category and we do not take them on face value. But what about state communications. While preparing for War against Iraq, USA propagated Iraq possesing "Arms of Mass Destruction" (an utter delibrate lie ). Hitler proclaiming Aryana pure human being. When Gandhi was muredered and idnetity of murderer was not known, even then Nehru communicted that he is "Non Muslim" just to avert communal vilonce.

History is littered with such false communications which changed the course of History.